A recent report by ABI Research named Creo’s Generative Design tool as an industry leader, ahead of competitive solutions from Dassault, Siemens, and Autodesk. PTC was also named an top innovator and a top implementer for the software.


Generative Design uses Artificial Intelligence (AI) to automatically generate the optimal design solving for system design requirements such as loads, constraints, preferred materials and manufacturing processes. This technology allows engineering teams to push the limits of innovation, creating superior designs much more quickly than using traditional design methodology.

Benefits of Generative Design

Organizations that use Generative Design see impact throughout the product’s lifecycle, not just in the engineering and design team. Benefits include:

  • Faster time-to-market
  • Increased product quality and performance
  • Reduced service, warranty, and liability costs
  • Reduced product development costs and elimination of over-engineered products and late-stage design changes that force scrap and rework

Companies that take advantage of Generative Design can realize a 10% improvement in material/manufacturing costs, design productivity, and product quality.

Can My Team Use It?

In addition to ABI’s praise for the software, they also applaud PTC’s resources that make the product useable.

As a platinum-level reseller, 3 HTi is an expert resource for all Creo needs, including the Generative Design Extension (GDX) and Generative Topology Optimization (GTO) tools. Creo 9 offers enhanced Generative Design capabilities that can take your design process to the next level.

Additionally, we offer training, contract simulation and design services. 3 HTi also offers access to PTC’s extensive library of on-demand and live training through PTC University. For the cost of two days of on-site training, your engineers can access a complete library of courses plus flexible live instruction.

If you are interested in learning more about the power of Generative Design, please contact 3 HTi today. We are happy to schedule a discovery call to introduce the tool and how it can enhance your team’s design process.